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I’ve been involved in friendly banter with serious cycling dudes about eBikes. The usual biases and perceptions shone through...

The misconceptions we hear literally every day, are based upon a lack of understanding. Common comments like “I’ll buy an eBike when I’m getting on a bit”.  It’s as if powered cycling is succumbing to some sort of failure.  So in responding to that Facebook post, I realised  I’d actually written the text for a blog to share, so here you go.

“Haha! I understand completely. Yes, seriously, why don’t you come down for a chat and see what the wider potential is all about…

You’ll find a world of fun and convenience awaiting you”

Let me explain…

I use an eBike for business meetings, nipping to the shops, going on an evening spin with jeans and flip flops or a rip along the Wagonways. I’ll go riding when it’s too windy to face going out on a mechanical bike. I was out yesterday afternoon with my grandson on a cargo eBike with the roof on, taking him for a ride out in the wind and rain. He’s just short of two – he loves it and he’s getting lifelong memories.  So am I…

Cycling is not all about maintaining racing speeds fellow enthusiasts. It’s about pleasure. It’s also about economics too – why have a second car sitting in the drive costing £X100’s a month when it gets used for only a few trips?  Take the Metro or train, hire a car or take a Co-Wheels if needed. Or even dare we suggest, walk!

 

In cycling, we do know what we’re talking about. I’ve been a cyclist for over fifty years.  I’ve ridden many European sportives and thousands of miles on club and weekend rides, and am still very much a road rider too.

I’m also an engineer that owns a bike brand that has sold unique high-end, leading-edge specification, hand built, custom steel and carbon road cycles to racers and enthusiasts around the World.

Azione Custom Cycles

Then…

I loved eBikes so much, I bought the company…

I discovered eBikes and realised they were literally a breath of fresh air. So much so, we built a business around them to cater for the people that didn’t realise they were, or could be riders again. We’re making people happy. We’re giving back freedom. We’re invigorating lives!  

Folks really need to start thinking differently about the role that bikes and in particular, electric bikes can take in their lives.  You can save money, reduce stress and have loads more fun!  You’ve just got to open your mind to the potential. 

So we all really need to shake off those prejudices and pay us a visit or better still, book an experience ride first and we’ll go for a ride and a chat. Like us, you’ll soon get the “aha!” factor…

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