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Only last week, Prince Charles has urged financiers to invest their trillions to help save the planet by investing in projects that protect the environment.
Speaking to the Evening Standard newspaper, he said that sustainable but profitable investment was key to combating climate change and preserving biodiversity.
The prince, 70, who was in Tokyo this week for the enthronement of Emperor Naruhito, warned that global capital markets needed to play a critical role in reversing damage to the atmosphere, soil and oceans.

Car drivers assume the roads were built for them, but it was cyclists who first lobbied for flat roads more than 100 years ago.

Wooden hobbyhorses evolved into velocipedes; velocipedes evolved into safety bicycles; safety bicycles evolved into automobiles.

It’s well known that the automotive industry grew from seeds planted in the fertile soil that was the late 19th century bicycle market. And to many motorists it’s back in the 19th century that bicycles belong.  Cars are deemed to be modern; bicycles are Victorian.

Many motorists also assume that roads were built for them. In fact, cars are the johnny-come-latelies of highways.

The hard, flat road surfaces we take for granted are relatively new. Asphalt surfaces weren’t widespread until the 1930s. So, are motorists to thank for this smoothness?

No. The improvement of roads was first lobbied for – and paid for – by cycling organisations.

In the UK and the US, cyclists lobbied for better road surfaces for a full 30 years before motoring organisations did the same. Cyclists were ahead of their time.

And that’s why it’s now time to flip it back on its head and go back to not just normal bicycles, but “the not so new” eBikes… They are a new form of transport – not bicycles, nor mopeds, they are a unique vehicle opening a new category of personal transportation, which is both great fun and hugely efficient.

If you are a big employer, you have the platform to help change your employees commuting behaviour and help us change the world.

Get in touch and we can help…

 

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